By  on July 24, 2014

Vineyard Vines is finally taking the plunge into Manhattan.

This fall, the Stamford, Conn.-based sportswear brand will open its first unit in New York City, a 2,500-square-foot store at 1151 Third Avenue, at 67th Street. The store is expected to be opened in early November.

“We’ve had our sights set on a store in New York for quite some time,” said Ian Murray, chief executive officer and cofounder with his brother Shep. “Having quit our jobs in Manhattan 16 years ago to start Vineyard Vines, returning to New York is truly a celebration of our hard work and success.”

The store will carry men’s, women’s and children’s apparel and accessories. As with many of its stores, the focal point of the Upper East Side unit will be a transom and aft portion of a Jarrett Bay boat, which Vineyard Vines will use as a check-out counter. The location will also feature a custom-painted outdoor mural, which will face 67th Street.

Since January, Vineyard Vines has opened four stores and plans to open 11 additional units by yearend, including locations in Austin and Houston, Tex.; Alpharetta, Ga., and Charleston, S.C. This year will mark the company’s most ambitious year of retail expansion to date. There are currently 45 stores around the country.

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