By  on July 16, 2013

The William Rast brand is slated to hit all 90 Hudson’s Bay doors, including e-commerce, this fall.

Founded in 2005 by friends Justin Timberlake and Trace Ayala, Rast is positioned as a contemporary brand featuring a denim heritage and biker lifestyle along with a rock ’n’ roll influence. Key sportswear and outerwear items for men and women are part of the fall collection. Hudson’s Bay is building out the in-store shops — with 30 doors to feature William Rast in its store windows — set to be ready by the first week in September.

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