The William Rast brand is slated to hit all 90 Hudson’s Bay doors, including e-commerce, this fall.
Founded in 2005 by friends Justin Timberlake and Trace Ayala, Rast is positioned as a contemporary brand featuring a denim heritage and biker lifestyle along with a rock ’n’ roll influence. Key sportswear and outerwear items for men and women are part of the fall collection. Hudson’s Bay is building out the in-store shops — with 30 doors to feature William Rast in its store windows — set to be ready by the first week in September.
Liz Rodbell, executive vice president and chief merchant at Hudson’s, said, “The brand targets both men and women in a younger demographic who are fashion-conscious and appreciate style. The customer is drawn to a rock ’n’ roll glam aesthetic and looks for modern, edgy details in the clothing.”
She noted that the brand’s collection for fall also “represents a resurgence of blue denim focused on washes and fit, as opposed to the colored denim trend” that’s been abundant in the category.
The Rast brand was sold at Hudson’s in the spring as well, but only for selected items such as shorts and T-shirts as an in-store test.
Rodbell noted, “It was really an opportunity to start getting the customer familiar with the fits and they responded very quickly to the limited styles we offered.”
While the brand’s fall presence will be centered on sportswear, Hudson’s will continue to add categories to build Rast’s lifestyle options for its younger demographic, according to Rodbell.
Yehuda Shmidman, chief executive officer of brand management firm Sequential Brands Group, said those discussions are already in place and hinted that footwear could be the next category for expansion.
William Rast is majority-owned by Sequential. The cofounders still have a stake in the label.
Shmidman has big plans for the brand. In addition to Hudson’s, Rast has a smaller presence in men’s at J.C. Penney. The Sequential ceo wants to go big, eyeing a global department store presence for the brand. “The next region is Europe. The team last week was working with several different retailers about [the Rast brand] in women’s and men’s around the world.”
As for Timberlake and Ayala, Shmidman said the two are very involved with the business. “William Rast is their style. I love the fact that it really is them. They look at everything. Trace is super on the day-to-day stuff for us. Justin has input on the aesthetic.…It’s a true partnership,” Shmidman said.
According to Rodbell, Rast men’s and women’s jeans start at 60 Canadian dollars, or $57.66, while a vegan leather motorcycle jacket, either men’s or women’s, starts at 130 Canadian dollars, or $124.93. All conversions are at current exchange.
Helping to showcase the new fall offering at Hudson’s on Tuesday were Timberlake and Ayala, who were at the chain’s store on Toronto’s Queen Street. Included was a short fashion show and afterward, a giveaway of concert tickets to Timberlake’s concert tonight at Toronto’s Rogers Centre, in which he is appearing with Jay-Z as part of the Legends of Summer tour.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)