The William Rast brand is slated to hit all 90 Hudson’s Bay doors, including e-commerce, this fall.
Founded in 2005 by friends Justin Timberlake and Trace Ayala, Rast is positioned as a contemporary brand featuring a denim heritage and biker lifestyle along with a rock ’n’ roll influence. Key sportswear and outerwear items for men and women are part of the fall collection. Hudson’s Bay is building out the in-store shops — with 30 doors to feature William Rast in its store windows — set to be ready by the first week in September.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"