By  on July 8, 2010

Woody’s Quality Grooming, the City of Commerce, Calif.-based, surfing-inspired men’s grooming brand that was founded in 2004 by Barry Schaich, has plunged headlong into the professional hair care business.

After an introduction at Beauty Systems Group’s 130 Cosmoprof brand locations during the spring, Bill Kochanski, men’s category brand manager for American International Industries, which acquired Woody’s about three-an-a-half years ago, said he anticipates Woody’s expanding into more BSG doors — perhaps as many as 500 locations in the Midwest and East Coast — by yearend. BSG is a division of Sally Beauty Holdings Inc. and Cosmoprof sells salon brands to licensed beauty professionals.

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