By  on May 29, 2013

ISTANBUL — As the worldwide demand for natural, renewable fabrics grows, the Woolmark Company is amping up its presence in emerging markets, most recently launching a series of initiatives in Turkey.

“Natural, biodegradable, renewable fiber is becoming attractive to a significant portion of the market,” said Rob Langtry, Woolmark’s chief marketing and strategy officer. “People are buying less and with more judgment as to sustainability.”

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