Wrangler is doing its part to help both cotton farmers and the environment.The denim brand owned by VF Corp. has launched a pilot program in the U.S. to help cotton growers reach the next level in their drive to develop sustainable farming practices.During the Sustainable Brands conference in Detroit this week, Wrangler’s sustainability director Roian Atwood said: “Scientific research shows greater attention to soil health can further reduce the water and energy inputs required to grow cotton and other crops. We’re working with a cotton grower in Alabama to explore the best way to implement and measure the effects of robust soil practices like no-till, crop rotation and cover cropping. We hope to have dozens of growers in the program within a few years.”Wrangler has chosen the Newby family, seventh-generation farmers from Athens, Ala., to help it achieve these goals. The company will work with the Newbys as well as advisers from the Soil Health Institute to improve cotton yield, irrigation water, energy inputs, greenhouse gas emissions and soil conservation. In addition, 40,000 pounds of the Newbys cotton will be used to make a special collection of Wrangler jeans that will be sold in 2018.“Our family has always looked for new ways to make farming more economical, while taking better care of the land,” said Jerry Allen Newby. “There’s been a learning curve, but we’re beginning to see good results with things like cover crops and soil grid mapping. We’re happy to work with Wrangler, share what we’ve learned and maybe make it easier for other growers to transition to these practices.”Wrangler purchases about half of the cotton used in its products from U.S. farmers. It has been a corporate sponsor of Future Farmers of America for over 50 years, and recently hosted a conference at its Greensboro, N.C., headquarters on soil health. Wrangler has also committed to 100 percent renewable electricity by 2025.More From WWD:Jason Wu to Combine Resort With Spring RunwayBella Hadid Appears in Giuseppe Zanotti Fall AdsStreetwear Sizzles in Russia Amid a Tepid Men’s Market
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.