MILAN — Ermenegildo Zegna has unveiled the first fruits of its collaboration with Marcolin.
In February, the two companies signed a 10-year licensing agreement for the production and distribution of eyewear collections under the Italian luxury men’s wear moniker. A licensing deal was also signed for the group’s Agnona women’s wear brand. The latter will be introduced in 2016.
Making their debut in Zegna’s Milanese flagship this week before rolling out to the label’s other stores, select department stores and opticians in January, the first collections produced by Marcolin are offered under both the Ermenegildo Zegna and Ermenegildo Zegna Couture names.
Retailing from 160 euros, or $198 at current exchange rate, to 270 euros, or $335, the Ermenegildo Zegna line consists of 18 optical frames and 15 sunglasses in classic shapes with a contemporary twist. These include acetate styles with arms of acetate with deerskin or wood. There are frames where the acetate is treated to resemble horn, and others where titanium is used for a retro look. Several of Ermenegildo Zegna’s signature motifs, including pinstripes and chevron patterns, are also subtly reproduced on some of the eyewear pieces.
Designed by creative director Stefano Pilati, the Ermenegildo Zegna Couture range of eyewear is positioned in the upper segment of the luxury market, retailing from 300 euros, or $372, to 900 euros, or $1,115. This more-fashionable offering includes nine pairs of sunglasses and six optical frames, all with the brand’s logo, which consists of three Xs embroidered on a small wood plaque on the arms. Among the highlights are hand-finished wood sunglasses with natural horn arms and a flip-up style combing optical and sun lenses, as well as retro thick acetate sun frames with a unisex curved silhouette.
Both the Ermenegildo Zegna and Ermenegildo Zegna Couture sunglasses come with high-end Zeiss lenses.
“I think that the U.S. [and] the Middle East will be the best-performing markets,” said the group’s chief executive officer, Gildo Zegna, who expects the sales of the eyewear collections to follow the same economic trends of the company’s fashion lines. Currently, the group generates 50 percent of its revenues in Asia, while the U.S. and Europe account for 20 and 30 percent of its total business, respectively. “Europe’s performance will depend on the flow of tourists coming from emerging markets,” added Zegna, who also said the company’s aim is to double the revenues of its eyewear business within five years.
According to Marcolin ceo Giovanni Zoppas, the distribution of the Ermenegildo Zegna eyewear collections will be boosted by joint ventures with local partners that the Italian eyewear specialist is currently developing across the globe. Marcolin, which last November signed a partnership in China with the Ginko Group, is going to close similar deals in Russia and the Middle East this year and, in 2016, in Turkey.
In addition, starting in May, the Zegna lines, along with other premium collections of Marcolin’s portfolio, will be produced in its new manufacturing facility, which the eyewear company acquired in October. In order to expand its in-house production capacity, Marcolin is hiring more than 50 new employees.
Marcolin, which last December finalized the acquisition of U.S.-based Viva International Group, produces and distributes the eyewear collections of a wide range of fashion labels, including Tom Ford, Balenciaga, Montblanc, Roberto Cavalli, Tod’s, Swarovski, Dsquared2, Diesel, Just Cavalli, as well as Gant, Timberland, Cover Girl, Skechers and Guess.
In 2013, Marcolin and Viva International posted combined revenues of 345 million euros, or $458 million at average exchange.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)