MILAN — Ermenegildo Zegna Group has signed a long-term partnership agreement with Sowind Group for the design and production of a collection of signature watches, which will bow in mid-2011. The Switzerland-based Sowind Group owns the Girard-Perregaux and JeanRichard brands.
Gildo Zegna, chief executive officer of the Italian men’s wear giant, highlighted the “exclusive, luxury” positioning of the collection, which will be available exclusively at 50 to 80 Ermenegildo Zegna flagships around the world. “The watches will be in line with the rest of our offer,” said Zegna, noting each piece will retail at between 5,000 and 10,000 euros, or $6,938 and $13,877 at current exchange rate. Details about the styles are not available yet, and Zegna said the collection will “evolve gradually.”
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