By  on August 28, 2013

Zoo York is celebrating its 20th anniversary this fall with the launch of a premium collection and plans for a significant rollout of the brand in both the U.S. and overseas.

The skatewear label, which is now owned by Iconix Brand Group Inc., was founded by skateboarders Rodney Smith, Eli Gessner and Adam Schatz, who used New York City streets as their inspiration for a line of skateboards and T-shirts. It is targeted to young men aged 12 to 24 and now offers more than 10 categories of merchandise, ranging from apparel and accessories to footwear and skateboards.

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