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LONG BEACH, Calif. — While civil riots, dubbed “bros gone wild,” raged 20 miles south following the conclusion of the Vans U.S. Open of Surfing competition, things remained decidedly all business at the surf and skate streetwear-focused Agenda Trade Show this weekend. Held at the Long Beach Convention Center on July 26 and 27, denim was the go-to style for attendees, be it a worn-in classic jacket, overdyed colored jeans or ubercasual cutoffs.
This story first appeared in the July 31, 2013 issue of WWD. Subscribe Today.