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It bags don’t have to carry designer labels or cost thousands of dollars, as far as Tokyo style-setters are concerned.
The American Apparel Cities bag in denim has been gaining momentum over the past couple of years and still appears to be going strong. An American Apparel spokesman confirmed that Japan is the best-selling region for the bag, which was gifted to influential trend-setting celebrities like singer Thelma Aoyama and model Emi Suzuki.
This story first appeared in the February 25, 2013 issue of WWD. Subscribe Today.
The brand sold 23,497 of the bags at its stores in Japan last year. Depending on the model, they retail from 3,500 yen (about $37) to 4,200 yen (about $45).