Most Recent Articles In Designer and Luxury
Latest Designer and Luxury Articles
- Pantone’s Top 10 Colors for Fall 2016
- Alice + Olivia’s Consumer Outreach
- Millennials Seen as New Luxury Targets
More Articles By
Budapest is far from Westernized in the fashion department compared with most cosmopolitan European cities, but that doesn’t mean women don’t have style. In this largely brand-free capital, Hungarians showed off an affinity for all things cotton — minidresses layered over leggings; white jeans; cropped harem pants and unlaced Converse high-tops to name a few — during a recent heat wave. Quick-dry clothing makes sense, considering many an afternoon is lolled away at the 15 public thermal baths. A more boho hub is the centrally located 225-acre Margaret Island, where the dress code has more of a dash of D.I.Y.
Out-of-towners near the Corinthia Grand and the New York Palace appeared to take to the casual vibe with ease, though drinking palinka, double-distilled fruit brandy that is a Hungarian favorite, was less smooth. Should any major labels choose to try to dress things up with freestanding stores, there is already competition — Escada, Louis Vuitton, Gant, Zara, Esprit and Replay to name a few.
This story first appeared in the June 9, 2009 issue of WWD. Subscribe Today.