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La Moda Italiana

Unrivalled in the pursuit of quality, innovation and beauty,Italian designers ensure “Made in Italy” fashions remain in demand.

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Botto Poala: Carding Fleece

Botto Poala: Carding Fleece

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Evanueva: Rings in yellow gold with various stones available also in pink gold and white gold.  $3,630

Evanueva: Rings in yellow gold with various stones available also in pink gold and white gold. $3,630

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Hakkin: Red croco can cooler, customizable by number of cans and available in different colors from jewelry stores or directly from the Orobianco showrooms.  The Can Cooler is part of the Pic-Nic Collection: party luxury, amusing and practical.

Hakkin: Red croco can cooler, customizable by number of cans and available in different colors from jewelry stores or directly from the Orobianco showrooms. The Can Cooler is part of the Pic-Nic Collection: party luxury, amusing and practical.

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Love Sex Money: Blouse, skirt and scarf in silk organza with necklace in crystal stones covered with chantilly lace

Love Sex Money: Blouse, skirt and scarf in silk organza with necklace in crystal stones covered with chantilly lace

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Sinigaglia Benito: A chic and glamorous necklace (90 cm) in yellow gold for the afternoon or an informal evening.  $5,900

Sinigaglia Benito: A chic and glamorous necklace (90 cm) in yellow gold for the afternoon or an informal evening. $5,900

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Zenga Baruffa: Limited Edition: beyond cashmere the finest wool in the world.

Zenga Baruffa: Limited Edition: beyond cashmere the finest wool in the world.

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Moments of Milano Moda Donna
Italy:   +39.02.77.71.081

Moments of Milano Moda Donna<br> Italy: +39.02.77.71.081

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Appeared In
Special Issue
WWD Advertisement issue 09/10/2008

Italians are known the world over for their appreciation of the finer things in life. 

So it‘s not surprising that Italian products are recognized – and valued – for their excellence.  The world loves Italian food, furniture, automobiles and – perhaps most especially – Italian fashion.

This story first appeared in the September 10, 2008 issue of WWD.  Subscribe Today.

 

It’s easy to understand why.   “Italian designers have always been – and remain – dedicated to the pursuit of quality, innovation and beauty,” says Aniello Musella, executive director for the Italian Trade Commission in the US. “And for people in the fashion industry, ‘Made in Italy’ also signifies constant research to identify innovative materials and new trends.”

 

Of course, one of the most important trends in fashion – and beyond – is based on the recognition of the need to preserve and protect our environment.  Leave it to a culture whose ancient history has created an appreciation of the long view to put “green” ideas into practice.  “Evidence of the quest for innovation is in the growing number of Italian companies using eco-friendly materials and techniques to create their products,” says Musella.

 

In other words, the love affair the world has with Italian fashion is likely to continue.  “Yes,” says Musella, “I am confident that “Made in Italy” will continue to further excel in the future years.”

 

 

 

 

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