General Idea

General Idea Men's Spring 2018

Fashion Show Reviews

General Idea Men’s Spring 2018

The designer offered a modern interpretation of hippie culture.

clock July 13, 2017Luis Campuzano

General Idea Men's Fall 2017

Fashion Show Reviews

General Idea Men’s Fall 2017

After several seasons of outlandish collections, General Idea designer Bumsuk Choi presented a refreshing and cleaner lineup.

clock February 2, 2017Luis Campuzano

General Idea Men's RTW Spring 2017

Other

General Idea Men’s RTW Spring 2016

General Idea lightened things up this season, but the brand’s propensity for playing with proportions continued.

clock July 15, 2016Frederick Marfil

General Idea Men's RTW Fall 2016

Other

General Idea Men’s RTW Fall 2016

Designer Bumsuk Choi presented a lineup that managed to remain playful while still maintaining the minimal tone that is a hallmark of the brand.

clock February 2, 2016Luis Campuzano

General Idea Men's RTW Fall 2015

Fashion Show Reviews

General Idea Men’s RTW Fall 2015

The designer showed a darkly collegiate lineup that used pinstripes and v-neck knits to create the mood.

clock February 14, 2015Frederick Marfil

General Idea Men's RTW Spring 2015

Fashion Show Reviews

General Idea Men’s RTW Spring 2015

General Idea’s Bumsuk Choi was inspired by the brutalism of architecture and expression of materiality.

clock September 5, 2014WWD Staff

General Idea Men's RTW Fall 2014

Other

General Idea Men’s RTW Fall 2014

Bumsuk Choi’s collection was filled with innovative use of textures and layering.

clock February 7, 2014WWD Staff

General Idea Men's RTW Spring 2014

Other

General Idea Men’s RTW Spring 2014

For his tenth season, Bumsuk Choi presented his collection inspired by cars, shown at the Classic Car Club.

clock September 7, 2013WWD Staff

General Idea Men's RTW Fall 2013

Fashion Show Reviews

General Idea Men’s RTW Fall 2013

Designer Bumsuk Choi presented a fresh and athletic inspired collection with a play on proportions and elongated silhouettes.

clock February 8, 2013WWD Staff

General Idea Men's RTW Spring 2013

Other

General Idea Men’s RTW Spring 2013

In his latest collection titled “The Last Lumberjack,” designer Bumsuk Choi delivered a tough yet fun lineup.

clock September 8, 2012WWD Staff

General Idea Men's Fall 2012

Other

General Idea Men’s RTW Fall 2012

Bumsuk Choi’s collection balanced classic men’s wear with streetwear elements.

clock February 10, 2012WWD Staff

General Idea RTW Spring 2012

Fashion Show Reviews

General Idea Men’s Spring 2012

Beach Boys was the theme at General Idea, toning down the classic geometric prints the industry has come to expect from Bumsuk Choi.

clock September 9, 2011WWD Staff

General Idea Men's RTW Spring 2011

Fashion Show Reviews

General Idea Men’s RTW Spring 2011

Designer Bumsuk Choi presented some interesting interpretations of cobweb sweaters, updated varsity jackets and denim jodhpurs.

clock September 15, 2010WWD Staff

General Idea RTW Spring 2010

Fashion Show Reviews

General Idea RTW Spring 2010

If you were looking for a men’s sleeveless trenchcoat-cum-jumpsuit to round out your wardrobe, then General Idea was the show for you.

clock September 14, 2009WWD Staff

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Essentialist

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Jonathan Saunders and Diane von Furstenberg at the CFDA Fashion Awards after party

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Jonathan Saunders Resigns as Chief Creative Officer of DVF

clock 18hJoelle Diderich

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