Generra RTW Fall 2010

Generra Men’s RTW 2010

The cartoon palette for Generra’s men’s wear showed bright, clean basics, a few workwear-inspired pieces and gnome hats.

Generra RTW Fall 2010

Generra RTW Fall 2010

Designers Swaim and Christina Hutson showed a refreshingly positive — if a little basic — collection full of intense colors.

Generra RTW Fall 2009

Generra RTW Fall 2009

Layering is a key element at Generra, where for fall a cute plaid cape or short-sleeved puffer was dutifully piled on over nubby knits.

Generra RTW Spring 2009

Generra RTW Spring 2009

It was back to basics at Generra, with “basic” being the operative word.

Generra

With former creative director Pina Ferlisi having just decamped to Coach, who’s next in line to take over the reins at Generra?…

Generra, Fall 2008 New York

Generra RTW Fall 2008

With former creative director Pina Ferlisi having just decamped to Coach…