Jenny Packham Bridal

Jenny Packham Bridal Spring 2016

Jenny Packham's spring bridal collection was a fairy tale come to life.

Jenny Packham RTW Fall 2015

Jenny Packham RTW Fall 2015

Packham took inspiration for fall from “a quick visit to the Prado Museum in Madrid.”

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government-trade

Jenny Packham Mingles in Hong Kong

The British Consul General Caroline Wilson opened the doors of her home to fete the designer at one of the toniest addresses in the city.

By
Architect Winnie Cheng and Jenny Packham

HOUSE PARTY: The British Consul General to Hong Kong and Macau, Caroline Wilson, opened the doors of her home to fete London designer Jenny Packham on Thursday evening. About 60 guests attended the private soirée at the third-floor apartment in the Frank Gehry-designed building Opus Hong Kong, one of the toniest addresses in the city.

Part of the UK government’s GREAT Britain campaign, the event was held in celebration of Packham’s new flagship store opening on Lyndhurst Terrace in the Central district today. The 861-square-foot boutique is the brand’s first Asian outpost. Packham said she is also toying with the idea of opening a second shop in the city devoted purely to eveningwear.

“I think Hong Kong picked us,” said Packham. “It feels like there is a lot of enthusiasm for the brand here.” Clad in a bespoke bugle-beaded black dress, she mingled with the crowd as a gaggle of models wearing her elaborate gowns swanned about the room.

“I always found [Hong Kong] a really exciting place to be. It’s a little bit like New York in that things can happen quite quickly,” she said.

Revelers filtered into the apartment throughout the evening passing a quirky holographic portrait Queen Elizabeth II at the entrance. Inside the art-adorned living room, they enjoyed a live classical piano performance and took in dramatic views of the city.

Packham will be focusing on bridalwear in the new store with a small edit of items from her eveningwear collection. She has observed strong interest in the brand from Asian brides over the years. “I think there is a shift to more contemporary bridalwear in Korea, Japan and Hong Kong,” she explained.

Packham plans for the Hong Kong boutique to serve as a “model” for future boutiques, which she will roll out in Mainland China. Winnie Cheng is one of the architects who designed the store. The brand currently has a presence in London, New York and Paris.

“We started looking around in different locations, the obvious ones being Shanghai and Beijing,” said Jenny Packham chief executive officer Mathew Anderson, who added that the company plans to launch an e-commerce site with Chinese language translation within the next three to six months.

Jenny Packham RTW Spring 2015

Jenny Packham RTW Spring 2015

The designer’s new collection ranged from supersweet cuts to sexy styles decorated with sequins stitched in graphic patterns.

Jenny Packham Bridal Spring 2015

Jenny Packham Bridal Spring 2015

Packham was inspired by British photographer Madame Yevonde’s portraits from the Thirties of society ladies dressed in classical costumes.

Jenny Packham RTW Fall 2014

Jenny Packham RTW Fall 2014

The Seventies style of Bianca Jagger and her effortlessly chic take on evening was the inspiration behind the designer’s fall collection.

Jenny Packham RTW Spring 2014

Jenny Packham RTW Spring 2014

The designer took her audience back to the Seventies with an austere take on Edwardian dressing.

Backstage at Jenny Packham RTW Fall 2013

Seventeenth-Century Culture at Jenny Packham

Talia Shobrook, lead makeup artist for Laura Mercier, fashioned a woman who exudes subtle confidence.

Jenny Packham RTW Fall 2013

Jenny Packham RTW Fall 2013

The eveningwear collection was full of opulence and romance.

Jenny Packham RTW Spring 2013

Jenny Packham RTW Spring 2013

The collection was a tour of silver-screen glamour, from flapper silhouettes and art deco embroidery to goddess dresses from Hollywood’s golden years.