Leifsdottir RTW Spring 2011

Leifsdottir RTW Spring 2011

A trip to the Amazon inspired the junglelike colors, prints and textures of designer Johanna Uurasjarvi’s latest collection.

Leifsdottir RTW Fall 2010

Leifsdottir RTW Fall 2010

Johanna Uurasjarvi evoked a Spanish flair for her Leifsdottir collection with floral prints, ruffles and plenty of crocheted lace.

Leifsdottir RTW Spring 2009

Leifsdottir RTW Spring 2010

Retailers will love this season’s soft, pretty sportswear and dresses — inspired by Johanna Uurasjarvi’s travels through India, Bali and Japan.

Leifsdottir RTW Fall 2009

Leifsdottir RTW Fall 2009

Johanna Uurasjarvi evoked the mysterious aura of French Gothic architecture in a romantic — at times garish — collection for Anthropologie’s sister label

Leifsdottir RTW Spring 2009

Johanna Uurasjarvi took Leifsdottir under the sea for spring, working starfish and sea horse motifs.

Leifsdottir, Fall 2008 New York

Leifsdottir RTW Fall 2008

Johanna Uurasjarvi perfectly distilled Anthropologie’s signature sprightly quirk factor…