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Backstage Moncler Men's Spring 2017

Backstage at Moncler Gamme Bleu Men’s Spring 2017

WWD went behind the scenes at the spring 2017 show.

Edgar Ramirez moncler front row

Moncler Gamme Bleu Men’s Spring 2016: The Front Row

Serge Ibaka, Edgar Ramirez and T. Mills attended the Moncler Gamme Bleu show.

Moncler Men’s Spring 2017

Moncler Gamme Bleu Men’s Spring 2017

Thom Browne wanted to lend a bit of Americana to Moncler, so he drafted none other than Smokey Bear.

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government-trade

Moncler Gamme Bleu to Broadcast Show in Central Milan

Thom Browne's latest fashion spectacle is to be live-streamed to 20 screens planted in central Milan.

Backstage at Moncler Gamme Bleu Men's Fall 2016

PUBLIC IMAGE: Moncler is doing its part to nudge fashion shows from private, professional events to public spectacles. The Italian brand plans to live-stream its Sunday night Moncler Gamme Bleu show on 20 screens planted in central Milan.

“These digital platforms will give the viewers ‘front-row seats’ to watch the show live, thanks to the collaboration with Clear Channel,” Moncler said. Members of the public can also access the transmission on tablets and smartphones.

Gamme Bleu designer Thom Browne is known for mounting elaborate, choreographed shows, often inspired by such diverse sports as fencing, cricket or boxing.

Prince Antonius von Furstenberg Matilde Borromeo

Front Row at Moncler Gamme Bleu Men’s Fall 2016

The group’s chairman pointed to three key store openings this year in London, Seoul and New York.

Backstage at Moncler Gamme Bleu Men's Fall 2016

Backstage at Moncler Gamme Bleu Men’s RTW Fall 2016

WWD went behind the scenes at the fall show.

Moncler Gamme Bleu Men's RTW Fall 2016

Moncler Gamme Bleu Men’s RTW Fall 2016

Thom Browne’s singular theme was camouflage and he took it to the extreme, dressing models down to their combat boots in the pattern.

Athletes in Moncler Front Row

Surprisingly, top executives – including Gucci’s president and chief executive officer Marco Bizzarri, Leonardo Ferragamo and La Rinascente’s ceo Alberto Baldan – were also in attendance.

Backstage at Moncler Men's RTW Spring 2016

Backstage at Moncler Gamme Bleu Men’s Spring 2016

WWD went behind the scenes at the spring show.

Moncler Men's RTW Spring 2016

Moncler Gamme Bleu Men’s RTW Spring 2016

Stripes, stripes, stripes — hardly any silhouette in Thom Browne’s 53-look-strong spring collection for Moncler Gamme Bleu did without them.