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STREAM BELIEVER: Ralph Lauren beamed his spring 2016 runway show to a screen above the Boots flagship in London’s Piccadilly Circus on Thursday, when — thankfully — the skies were clear and bright after a few days of heavy rain.
The show started late, but the crowd of mostly young people hung on. Nancy Harris, 18, said she read about the event in London newspaper The Evening Standard, and decided to come along. “It opens the brand up to people, and gives you the opportunity to experience it,” she said of the live-streaming.
“It’s really good that you can see it here in London. The show should be more available to everyone else,” said Olivia Harland, 21. Emily Johnston, 35, a fashion blogger, called it a brilliant idea. “It’s a way to make it more of a global event and it’s completely in line with everything I know about Ralph Lauren being digital innovators.”