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Theory Resort 2017

Theory Resort 2017

Loose and lounge-y, the collection hinged on boxy sweaters, wide and flaring pants — and more color than usual.

Theory RTW Fall 2016

Theory RTW Fall 2016

Colors ranging from sage green to bright red gave a fresh twist to this versatile collection.

Theory Men's RTW Fall 2016

Theory Men’s RTW Fall 2016

The modern man is definitely looking for solutions when it comes to his wardrobe and this lineup provided that.

Theory Pre-Fall 2016

Theory Pre-Fall 2016

Stylishly versatile and safe, Theory’s pre-fall was about unconstructed ease.

Theory RTW Spring 2016

Theory RTW Spring 2016

Lisa Kulson used the word optimism to describe her spring lineup at Theory, which featured clean, modernized takes on the brand’s basics and suiting.

Theory Men's RTW Spring 2016

Theory Men’s RTW Spring 2016

This season, creative director Ben Stubbington added an array of minimalist yet sophisticated pieces to the Theory man's wardrobe.

Theory Resort 2016

Theory Resort 2016

Creative director Lisa Kulson's wardrobe building blocks — namely classic blazers, tunics and an array of cropped wide-leg pants — will feel very relevant come November/December.

Theory RTW Fall 2015

Theory RTW Fall 2015

Leathers and furs moved the all-business attitude forward and also elevated the fabrics, and thus, the price.

Theory RTW Spring 2015

Theory RTW Spring 2015

The spring collection was the company’s first by longtime design alum and former vice president Lisa Kulson.

Retail’s Big Guns Attend Theory Presentation

Saks Fifth Avenue’s Marigay McKee, Bloomingdale’s Tony Spring and Frank Doroff, and Neiman Marcus’ Jim Gold and Ken Downing were all spotted on Monday.