Most Recent Articles In Memo Pad
Latest Memo Pad Articles
- Giorgio Armani Unveils New Normal Ads Campaign
- Juicy Couture Sets Off in New Direction
- Dazed Promotes Isabella Burley and Robbie Spencer
More Articles By
ALL ABOUT THE CLIOS: “I’m unclear as to why I’m here tonight,” said Sarah Jessica Parker, after receiving the Honorary Clio Award Wednesday night at The Pierre hotel. Indeed, the inaugural Clio Image Awards, which awards the best creatives in the fashion and beauty industries, was for those specifically in the advertising field. But Parker was chosen, it was explained, for her contributions in the realm of fashion. As her BFF and host for the night, Andy Cohen, extrapolated: “She’s drawn comparisons to Audrey Hepburn but better dressed. Has anyone had more influence with fashion than SJP?”
The two had a whirlwind past few days together, having had attended the Met ball as dates.
Parker — who wore Oscar de la Renta, as she did at the Met gala, and her own line of SJP shoes — thanked those who had inspired her in the past, like HBO and Patricia Field, among others, who helped launch her into a fashion star.
“The great Pat Field really taught me how and when to break the rules, and that ugly could be beautiful,” she said.
RELATED STORY: Clio Image Awards — The Grand Winners >>
Another big award for the night went to the photography duo of Inez van Lamsweerde and Vinoodh Matadin, who were awarded the Achievement in Fashion Photography award by The Hollywood Reporter property Pret-a-Reporter. The two, who have photographed everyone from Lady Gaga and Rihanna, to campaigns for Miu Miu and Chloé, said their ability to open up their subjects and their success was attributed to “being real, and being honest.”
The biggest winner of the night for advertising was the Minneapolis-based firm Peterson Milla Hooks, which took home the Grand Clio Image awards for both Mass/Billboard Campaign and Mass/Integrated Campaign for its holiday 2013 “Make Love” Gap campaign. It was the same ad that started a strong online movement in support of actor and designer Waris Ahluwalia, who was a victim of racist paraphernalia.
Ralph Lauren took home awards for Design Prestige/Architectural Design for its RRL store fronts, and the Integrated Campaign award for prestige/accessories, for its initiative with the American Society for the Prevention of Cruelty to Animals. The campaign was for Ralph Lauren’s fall 2013 accessories collection, with shelter dogs appearing alongside models.
“All of the dogs were rescued,” a spokeswoman from Ralph Lauren said in accepting the award.
Other awards included Kids Creative for print advertisements for its Alexander McQueen campaign featuring Kate Moss; an illustration award for Macy’s Out of Home poster campaign for Marcel’s Ray-Ban advertorials, and engagement experiential to Coty for its Marc Jacobs social media push for Jacobs’ Daisy fragrance. Rounding out the winners were Los Angeles-based Wren for short form film for its “First Kiss” video for fall 2014; Copenhagen-based & Co., which took home mass/series for its “Made From Cool” video for Jack & Jones; Norfolk., Va.-based Grow, which won the digital campaign award for “Burberry Kisses: A Google Art, Copy and Code Project” for Burberry Beauty, and New York-based Firstborn for digital social media for the Uniqlo Pinterest Campaign for Uniqlo Dry Mesh.