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FINAL FRONTIER: Louis Vuitton takes its travel theme “to infinity and beyond” in its latest “Core Values” campaign underlining its travel roots:
The campaign features astronauts Buzz Aldrin, Jim Lovell and Sally Ride, marking the 40th anniversary of “One giant leap for mankind.” The image by Annie Leibovitz of the trio in a battered vintage pickup truck, gazing at the moon from the California desert, is slated to appear in a range of international magazine titles in July. In tandem with the print campaign, Vuitton will introduce an interactive Web site at louisvuittonjourneys.com, slated to launch July 2 with a making-of video of the Leibovitz shoot and interviews with the three astronauts. Aldrin made history with Neil Armstrong in July 1969 when the two men were the first to set foot on the moon. Lovell was commander of the ill-fated Apollo 13 mission in 1970, while Ride was the first American woman to enter space aboard the Space Shuttle Challenger. WWD first reported the trio would pose for Vuitton on March 30. Created by agency Ogilvy & Mather, the Core Values spots also have featured the likes of Mikhail Gorbachev, Catherine Deneuve, Keith Richards and Sean Connery — and some monogram canvas travel bags. — Miles Socha
This story first appeared in the June 1, 2009 issue of WWD. Subscribe Today.
WEDDING CELEBRATIONS: Six years ago, The New York Times’ Weddings & Celebrations section of Sunday Styles — variously described in pop culture as “the single woman’s sports’ pages” and the “mergers and acquisitions pages” — began including announcements of same-sex marriages (or civil unions, domestic partnerships, commitment ceremonies, as available). On Tuesday, to mark Pride Month, the Times Co.’s GLBT & Allies Affinity Group is hosting about 200 people at the Times building for a cocktail party, having invited all the gay couples featured on those pages. Expected guests include actress Cynthia Nixon, City Council speaker Christine Quinn and former New Jersey governor Jim McGreevey. Conservatives may see in this more fodder to rail at the liberal New York Times, though Geraldine Cowper, who works at the Times on fashion and jewelry advertising and is a volunteer on the affinity group, said the goal was to mingle and build community rather than engage in politics. — Irin Carmon