STAR SPOT: Vogue aims to leverage its September cover star to drum up excitement for Fashion’s Night Out on Sept. 10. Charlize Theron, who appears in a burgundy silk-velvet Dior cocktail dress on the magazine’s cover, will make a personal appearance at the Dior boutique on 57th Street, where she will sign copies of the issue from 7 p.m. to 8 p.m. Nor will she be the only draw at Dior that night. Photographer Arthur Elgort will be on-site and take a photo of those clients who spend at least $2,500 on Dior merchandise in the course of the evening. In a luxury version of a gift-with-purchase, each client will receive a print of their photo, which will be signed by Elgort. They will also get a chance to have their makeup done by Dior makeup artist Ricky Wilson, and enjoy music spun by Rolling Stones offspring Alexandra Richards. — Marc Karimzadeh
This story first appeared in the August 26, 2009 issue of WWD. Subscribe Today.
LEVI’S NEW MAN: Levi Strauss & Co. is bringing in more executive talent from outside the company. The San Francisco-based denim giant has hired Jaime Cohen Szulc to become its first global chief marketing officer for the Levi’s brand. He will report directly to John Anderson, president and chief executive officer, and will wield one of the biggest budgets in the apparel world. Levi’s as a group last year spent $297.9 million worldwide on advertising in the year ended Nov. 30, according to its annual report.
“Jaime is a strong, strategic business leader with a deep understanding of how to translate consumer insights into marketing programs that drive growth across geographies and channels,” said Anderson.
Szulc joins Levi’s from Eastman Kodak Co.’s consumer digital group, where he was worldwide chief operating officer. He was also managing director for global operations. Szulc’s experience working in Latin America, Europe, Africa and the Middle East seems to have been of particular interest to Levi’s, which is targeting growth in emerging markets. He began has career at Procter & Gamble Brazil and also served a stint with S.C. Johnson.
Szulc is the second executive with a strong background in global business to join Levi’s this summer. On July 1, former Yahoo Inc. chief financial officer Blake Jorgensen started his tenure as chief financial officer and vice president of the company. — Ross Tucker
FASHIONABLE POLITICS: The U.K. edition of weekly fashion title Grazia is best known for spotlighting a must-have shoe or statement bag, but this week the magazine took a political turn. Grazia’s latest issue, which hit newsstands Tuesday, features a lengthy interview with David Cameron, the leader of Britain’s Conservative party who’s being widely tipped to be Britain’s next prime minister. In the interview with journalist Jane Moore, Cameron talks about his family life as much as his policies, particularly his marriage to Samantha Cameron, creative director of stationery and leather goods brand Smythson and daughter of Viscount and Viscountess Astor. “I look at her life and what she’s done and I’m so incredibly proud of her,” says Cameron in the piece. “As well as being an amazing mother and loving wife, she’s a fantastic designer. I’m not allowed to make a single decision about decor, not even a cushion.”
The magazine also puts readers’ questions on Cameron’s policies to the politician, asking him if he’ll regulate bonuses in the U.K.’s financial sector, whether his son will follow him to Eton and how he’ll tackle unemployment. However, the fashion weekly does manage to wring a few fun facts out of Cameron, too — he tells the title that he buys “virtually all my casual clothes at Gap or occasionally [Marks & Spencer],” and says he prefers Jennifer Aniston over Angelina Jolie. “I’d be afraid that Angelina would want to fight me,” he admits. — Nina Jones
APPS RANKING: A handful of magazine apps are gaining significant traction among iPhone users. After less than two weeks, Seventeen magazine’s first iPhone app has already made it to the top of the lifestyle category in the Apple iTunes store, among free apps (over the previous 24-hour period). “We are up to over 130,000 downloads,” said a spokeswoman, who added the “Seventeen Fashion Finder” app knocked Virtual Zippo Lighter out of the top spot (which it held for over a year). “We’ve promoted this everywhere — in the magazine, Web site, Facebook, Twitter and MySpace,” said editor in chief Ann Shoket. “We were at the right place at the right time.” Condé Nast Digital’s Epicurious app, which includes free recipes from Bon Appétit, Gourmet, Self, Cookie and Parade, comes in at number 12 in the same category.
For paid lifestyle apps, SI Swimsuit 2009 is ranked 13th out of the top 20. In the entertainment category, the People magazine Celebrity News Tracker is ninth among paid apps. And, in Healthcare and Fitness, Men’s Health Workouts is ranked number three in paid apps, while Women’s Health Workouts comes in at number 13. — Amy Wicks