Beauty Firms Navigate the Virtual World
Friday, April 25, 2008
Call it the online version of "She told two friends."
While the Faberge Organic shampoo commercial that spawned the famous quip is now a cult classic, creativity in marketing is being dominated by Web initiatives as beauty companies look for ways to supplement print and TV campaigns. And many aren't settling for banner ads, either.
While the Faberge Organic shampoo commercial that spawned the famous quip is now a cult classic, creativity in marketing is being dominated by Web initiatives as beauty companies look for ways to supplement print and TV campaigns. And many aren't settling for banner ads, either.
