His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The manufacturer is attempting to differentiate its sleep and lounge product and launching new brands that focus on performance.
Russo’s company, RePatriot Flag, creates environmentally responsible flags using Repreve recycled fiber made from 10 recycled water bottles.
Shares of Guess shot up 14.5 percent in after-market trading.
Ashour remains global brand ambassador for the brand.
The Islamic fashion industry is puzzled over the burkini ban in France.