The mass-market beauty company had $96.8 million in sales for the first half of 2016.
Rights groups applaud the decision as a victory for individual and religious freedom.
The manufacturer is attempting to differentiate its sleep and lounge product and launching new brands that focus on performance.
Russo’s company, RePatriot Flag, creates environmentally responsible flags using Repreve recycled fiber made from 10 recycled water bottles.
Shares of Guess shot up 14.5 percent in after-market trading.
Ashour remains global brand ambassador for the brand.
The Islamic fashion industry is puzzled over the burkini ban in France.