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Diesel Taps Tony Strippoli, Jessica Krieberg Adler

Executive ranks expand at denim firm’s U.S. operations.

Tony Strippoli has been promoted to vice president of category sales at Diesel USA and Jessica Krieberg Adler has joined the company as vice president of department store operations.

In these new positions, the two report to Cristiano Quieti, chief executive officer of Diesel USA.

Strippoli joined Diesel in 2007 and had served most recently as vice president of sales for shoes, bags and kids. He’d earlier supervised footwear and bags as area sales director. In his new post, his duties will be expanded to include male, female, 55DSL, Diesel Black Gold, intimates and beachwear in addition to his previous areas of responsibility. He is responsible for achieving optimal sales and margins in department stores and multibrand stores and through wholesale online channels.

Krieberg Adler will take on the responsibility of overseeing in-store strategic initiatives and execution for all categories of the Diesel brand in U.S. department stores. She was most recently vice president of sales for Alternative Apparel, where her duties included supervision of major accounts for its wholesale division.