PARIS — Dior Homme will unveil a denim line for women in the spring as part of its Petite Taille line, a compact collection of tailored pieces for smaller women.
This story first appeared in the December 3, 2009 issue of WWD. Subscribe Today.
“Dior Homme…has always appealed to women,” said creative director Kris Van Assche, citing the label’s slim fits and modern style. “Therefore, we decided to offer [women] a Dior Homme jeans version of [her] own, jeans being such a key and important unisex item galvanizing all wardrobes.”
Modeled after the men’s collection, the women’s ultraskinny line is made from premium Japanese denim and has been adapted for the female figure with a touch of spandex for added flexibility. Washes range from raw to completely bleached and in shades of indigo or black.
“Today it’s the cut, the denim, the washes and the details that make all the difference,” Van Assche said, adding that Japan’s denim industry is where “new innovations come to fruition.”
The Dior Homme Petite Taille denim collection will be available in Dior Homme stores globally early next year, with jeans ranging from 270 euros, or $407 at current exchange, to 785 euros, or $1,185, for more lavish styles.
Christian Dior president and chief executive officer Sidney Toledano told WWD earlier this year that the label’s jeans were a growth category despite the economic downturn.