WWD.com/fashion-news/denim/fall-2012-denim-trend-kick-it-up-5864124/

Novelty prints and treatments are driving business this fall, but well-designed basics are a cornerstone of the denim market as it battles to regain momentum after a year marked by lower sales and higher prices.

This story first appeared in the April 18, 2012 issue of WWD.  Subscribe Today.

 

RELATED STORY: Fall 2012 Denim Trend: Best Buds >>

 

MODEL: BETTINE/MUSE; HAIR BY CARI DUPREY AT ARTISTS BY TIMOTHY PRIANO; MAKEUP BY RYAN MCKNIGHT FOR ANNA SUI COSMETICS AT AIM BEAUTY; PHOTO ASSISTANT: EILEEN TSUJI; FASHION ASSISTANT: LAUREN MONTGOMERY