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Living Proof’s Jill Beraud Named Director at Levi’s

Former Limited Brands and PepsiCo executive restores board to 10 members.

Jill Beraud, chief executive officer of Living Proof Inc., has been elected a director of Levi Strauss & Co.

Beraud’s election restores Levi’s board to 10 members and fills a vacancy created by the December retirement of Leon Level.

Prior to becoming Boston-based Living Proof’s ceo in early 2012, Beraud was president of Starbucks/Lipton Joint Ventures and global chief marketing officer of PepsiCo, where she was responsible for initiatives including the Pepsi Refresh Project. Beginning her career at Procter & Gamble, she later spent 13 years with Limited Brands Inc., serving as chief marketing officer for Victoria’s Secret and executive vice president of marketing for its broader portfolio of specialty brands. She is credited with the decision to televise Victoria’s Secret’s fashion shows.

“Jill Beraud is a highly respected leader of multibillion-dollar iconic brands in fashion, beauty and consumer products,” said Stephen Neal, non-executive chairman of Levi’s. “Her global marketing experience and fierce creativity will be invaluable to both our board and the company as we continue on a course to connect with consumers around the world in new and interesting ways.”

Beraud commented: “Levi Strauss & Co. not only created the denim category in America but helped define what was culturally cool and aspirational to many generations around the world. I’ve also admired the company’s commitment to blending style and sustainability. I look forward to using my global business and brand-building expertise to help the management team continue to elevate the Levi’s and Dockers brands worldwide while driving long-term profitable growth and shareholder value.”

Beraud also serves on the board of New York & Company Inc.

Founded in 2005, Living Proof manufactures and markets hair-care products based on technology from leading universities. Jennifer Aniston bought into the brand last year and will be developing products and serving as a spokeswoman for it.

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Levi’s last week reported that its full-year profits rose 4.3 percent, to $143.9 million, as revenues slid 3.2 percent to $4.61 billion.