NEW YORK — Spain’s fashion industry has long stood in the shadows of the fashion powerhouses in Milan and Paris, but if the Asociación Creadores de Moda de España has its way, that could change.
This story first appeared in the September 11, 2009 issue of WWD. Subscribe Today.
On Sunday, MModaNY, in collaboration with ACME, is presenting the spring collections of four Spanish designers — Ana Gonzalez of Ana Locking, Juanjo Oliva, Carmen March and Juan Duyos of Duyos — at the New York Public Library’s Celeste Bartos Forum.
The group showing — called 4 Eyes — aims to increase the visibility of Spanish fashion.
“For many years, ACME has been studying ways to internationalize the Spanish fashion industry, and after many meetings and conversations, we realized the most impressive platform to maximize exposure would be New York Fashion Week,” Modesto Lomba, a co-founder of ACME, said.
The event will feature vignettes of 10 looks from the designers’ new collections, supported by a video installation with a film directed by Nicolas Mendez, whose background is in music videos, and featuring models Sheila Márquez and Alexandra Alonso.
Lomba said ACME recognized the fact that Madrid Fashion Week “does not have the high visibility or exposure that other cities have, which is why we feel that, by collaboration with New York Fashion Week, it only adds to this platform to focus on Spanish designers.”
At a preview of their collections on Wednesday, the designers were excited about the prospect of unveiling their lines to the New York audience — and some incorporated American themes into their collections.
Juan Duyos, for instance, is presenting a line inspired by America of the Fifties and Sixties mixed with Polynesian prints. Gonzalez, meanwhile, said the luminous color in her collection, called Antidoto — medicines to fight off malaises such as the global economic crisis, she said — also mirrors the energy of Manhattan.
March, a Majorca native, gave her line metallic touches and warm color hues for “a very salty, Mediterranean feel,” she said.
“It’s like a dream,” Oliva said of showing here. “I love New York. I love the speed, and the women here are always impeccable. You have to be in New York to be able to reach more countries.”
Lomba hopes the four designers’ collections will be able to convey the “type of energy and vitality” of Spanish fashion, and add a “fresh perspective to the runway.” Depending on the success of this event and the interest it raises from designers in Spain, he said he could envision repeating 4 Eyes in future seasons.
“The association is always looking for ways to support [Spanish fashion] across the board,” Lomba said. “Fashion is a great communicator, particularly when it’s about innovative and modern ideas. Our mission is to support Spanish fashion for those reasons.”