PARIS — Alexander Wang has named Rodrigo Bazan president, effective Dec. 5.
Bazan joins the fashion house from Marc Jacobs International LLC, where he was vice president and general manager, Europe, Middle East and India. His appointment confirms reports over the last month that he would be joining Wang. Bazan will be its first president since it launched in 2005.
“At this point, we have reached a level of growth that now requires a certain leadership to guide us through this next phase,” said Wang. “Rodrigo brings a new perspective in the market with his strong business and finance background coupled with a cunning creative side.”
Bazan, who was unavailable for comment, will move from Paris to Wang’s New York studio — specifically, the third floor, where the merchandising, marketing, sales and press division are located. (Wang’s office is on floor six.)
Dennis and Aimie Wang, the designer’s brother and sister-in-law, will keep their titles of chief principal officer and chief executive officer, respectively.
Prior to Marc Jacobs, Bazan was chief financial officer and, later, general manager for Alexander McQueen at Gucci Group.
Bazan will be succeeded at Marc Jacobs by Santiago Cuchy, effective Dec. 6.
To be based in Paris, Cuchy joins Jacobs from Tommy Hilfiger, where he has been general manager, France, since 2007. A finance graduate of the European Business School, Cuchy started his career at Plastic Omnium Group and has held various sales positions at Quiksilver, most recently as general manager, Benelux and Switzerland. At Tommy Hilfiger France, Cuchy was succeeded by Laurent Albouy, who joins the American brand from Façonnable.