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MILAN — Bulgari will introduce a silver and ceramic ring in October as part of the company’s charity campaign Rewrite the Future with Save the Children.
This story first appeared in the July 7, 2010 issue of WWD. Subscribe Today.
For 2010 and 2011, the Italian jeweler pledged 6 million euros, or $7.5 million at current exchange rates, to support quality education for children most in need globally.
Bulgari launched the campaign in 2008, as the Rome-based company celebrated its 125th anniversary. Last year, Bulgari raised more than $9 million to improve the quality of education for over 10 million children worldwide. Bulgari said it intends to continue the partnership with Save the Children to support projects such as teacher training and an art education and therapy program.
The new ring emulates the design of the B.Zero 1 jewelry line, and is the second one-of-a-kind design created to benefit Save the Children, following the introduction of a silver ring in 2009 that paid homage to the silversmith origins of the founder of the company, Sotirio Bulgari. The ring will feature the Save the Children logo engraved on the inside and will be available from fall through 2011 in Bulgari stores worldwide, select department stores and on the brand’s U.S. Web site. The ring will be priced at $370, of which $75 will be donated to Save the Children.
Bulgari also plans to hold special events in Los Angeles in October and Rome in November, followed by happenings in Shanghai and Tokyo to raise additional funds.
Beginning this month and throughout 2011, photographer Fabrizio Ferri will shoot celebrities including Sting, Ben Stiller, Willem Dafoe, Terrence Howard, Ronaldinho, Jessica Biel, Olivia Wilde, Jason Lewis, Valeria Golino, Isabella Rossellini and Debra Messing wearing the ring. Sting, Stiller, Golino and Dafoe previously helped support the cause together with Julianne Moore, Benicio Del Toro and Andy Garcia.
Francesco Trapani, chief executive officer of Bulgari, said he visited Haiti in April and witnessed the damage caused by the earthquake. The executive said Bulgari is focusing more resources on Haiti, while also supporting programs in the U.S. and at least eight other countries.