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Cavalli, Staff International Extend License

The partnership, which started in January 2011, has already been renewed eight years ahead of its expiration date.

MILAN — Roberto Cavalli and Staff International have extended their international licensing agreement for the Just Cavalli label to 2031, with a renewal option for an additional five years.

The partnership, which started in January 2011, has already been renewed eight years ahead of its expiration date.  

“This collaboration is quite new, we started from the spring 2012 collection, but the first results are extremely positive,” said Staff International chief executive officer Ubaldo Minelli. “We are extremely happy to extend the agreement so far in advance, also because this allows us to make long-term plans for the evolution of the brand.”

“We are very satisfied with the results achieved by the Just Cavalli line thus far: In two years, thanks to the collaboration with Staff International, Just Cavalli has returned to being recognized as one of the world’s most iconic brands within the casual and contemporary sectors,” said Roberto Cavalli Group ceo Daniele Corvasce. “The resources, the enthusiasm and the expertise of Staff International have permitted us to relaunch and nurture the line, which Roberto particularly loves because it establishes a personalized, youthful sensibility that is global. The decision to extend the agreement was twofold, combining the superior results achieved thus far with the ambitious goals we share for the brand and its upcoming milestones.”

According to Minelli, since the launch of the partnership with Staff International, the Just Cavalli brand has grown 28 percent every year. The label is currently distributed in 80 countries, its collections are sold in 1,110 multibrand stores and it operates 42 units, including flagships in Milan and New York.

“In the next five years, we plan to see the brand sold in 180 monobrand stores around the world and to open another flagship in London,” said Minelli, who also indicated the Asia-Pacific region was an appealing market for further expansion.

While sales figures for the Just Cavalli brand were not provided, Minelli said that Staff International, which has six licenses in its portfolio, including Maison Martin Margiela, Viktor & Rolf, Dsquared2, Vivienne Westwood Red Label and Man, along with Marc Jacobs Men, posted revenues of about 324 million euros, or $447 million at average exchange, in 2013.