LONDON — Digital Luxury Group, a marketing and research company based in Geneva, has purchased Luxury Society, the Paris-based online community of luxury professionals in sectors ranging from automobiles and beauty to fashion, art and hotels.
David Sadigh, founder and chief executive officer of Digital Luxury Group, said Luxury Society’s news and community-based intelligence was a fitting match for his company’s research methodologies and strategic marketing services.
Digital Luxury Group counts 30,000 members from 150 countries.
Luxury Society was co-founded in 2008 by Pierre-Yves Poulain, who is also its president. Its members include managers, journalists, consultants, designers and analysts.
Sadigh noted the acquisition would mark Digital Luxury Group’s first presence in Paris, “giving us the opportunity to be closer to important existing clients such as LVMH and the Richemont Group.”
Although the value of the transaction was not disclosed, Digital Luxury Group said the deal was financed with cash and shares, and that the company would “seriously consider other strategic acquisitions in the future.”
Digital Luxury Group provides data and research to companies, and publishes market reports such as the World Luxury Index and the World Watch Report. Its clients include Baume & Mercier, Fendi, Four Seasons, TAG Heuer and Vacheron Constantin.