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NEW YORK — National Breast Cancer Awareness Month kicked off today, and this year, the Council of Fashion Designers of America’s Fashion Targets Breast Cancer program has a slew of new collaborations.
This story first appeared in the October 1, 2010 issue of WWD. Subscribe Today.
Carlos Miele designed limited edition scarves featuring the iconic bull’s-eye logo for $125; Esteban Cortazar, in partnership with Colombian retailer Exito, designed a capsule FTBC collection that will bow in early December, and Intermix is offering $48 FTBC bracelets by Ruby Kobo and Shashi, as well as a $68 FTBC T-shirt by Torn by Ronny Kobo.
It’s not just the special bull’s-eye items that benefit the cause. Marcia Patmos’ Leroy & Perry brand has collaborated with KBL on a line of $150 sunglasses, with proceeds going to FTBC. Upscale catalogue Cambria Cove will donate proceeds of sales from Cynthia Rowley-designed iPad cases to FTBC, while innerwear trade show Curve asked its exhibitors to make a $500 donation to the cause during registration. Other companies committed to FTBC include Henri Bendel, which is selling a FTBC-brand “Toote3sie” bag; South Coast Plaza, which is teaming up for a major event to raise funds for FTBC next Tuesday; and Jurlique, which is donating a portion of sales this month to the initiative. The CFDA plans to stage a meeting of all international FTBC delegates in New York in the fall.