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MILAN — Gucci has launched a new year-round travel capsule collection called Gucci Viaggio.
This story first appeared in the July 10, 2012 issue of WWD. Subscribe Today.
Designed by creative director Frida Giannini, it includes both ready-to-wear and accessories, all featuring the new Gucci Viaggio label.
In order to meet the needs of sophisticated globetrotters, Gucci morphed wrinkle-free waterproof wool, lightweight stretch cotton and matt nylon in a range of elegant yet functional pieces, spanning from urban trenches and blazers to more casual parkas and bombers. Giannini also designed nylon foldable outerwear pieces featuring a travel pouch and a number of cashmere tops, jersey T-shirts and cargo pants.
To complete the line, there is a wide range of accessories, including flexible high-tops, driving shoes and ballerinas, GG nylon soft luggage pieces, calfskin totes and backpacks, along with small items such as a stole, a blanket, two hats, a sleeping eye mask and a cotton neck cushion.
The Gucci Viaggio collection will hit Gucci stores worldwide and the company’s e-store this fall.