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Kimberly Ovitz, who has been in the ready-to-wear business since 2009, is taking a time-out from producing apparel.
This story first appeared in the May 2, 2013 issue of WWD. Subscribe Today.
“We are in the process of exploring new opportunities for the label and will not be fulfilling orders for the fall line at this time. We will be working on a number of collaborations and initiatives, including a new collection with Shapeways, which we hope to roll out soon,” said Ovitz in a statement. Ovitz was unavailable for further comment.
The designer, who had a showroom in New York, sold to such retailers as Saks Fifth Avenue, Owen, Shopbop, Curve, Madison and Elyse Walker, as well as on her own Web site, kimberlyovitz.com.
Ovitz’s fall collection, which she showed during New York Fashion Week, received positive reviews. In what was described as a continuation into her dark and moody journey, the collection contained many asymmetrical dresses that have become her signature, as well as a range of separates. “It was romantic with an edge, sure to please her following,” wrote WWD. Ovitz also collaborated on her first jewelry line. Most of the pieces were created via 3-D printing technology from structured, lightweight nylon and produced through a partnership with 3-D printing marketplace Shapeways. The line comprised a collar, ear cuffs, rings and bracelets. She created an alternative take on contemporary jewelry, such as a bracelet that wraps around the wrist and connects to the hand with a ring.
In an interview in January introducing the jewelry line, Ovitz said she liked the quick production turnaround time — two to three weeks — to make the jewelry. “It’s revolutionizing the immediacy of fashion. I want to infuse technology into what I do. It’s the future,” said Ovitz, noting she planned to make accessories a permanent category of her four-year-old business.
Sources said she will likely return to the rtw business in a season or two. Her Web site will remain active, and she will continue to produce the jewelry. Sources also noted that Ovitz is negotiating several partnerships for a makeup line and handbag collection.
Phillip Salem, owner of the New York specialty boutique Owen, said he didn’t know why Ovitz wasn’t shipping fall. He said he recently received an e-mail about it. “The collection is doing really well here. We special ordered because we sold out of a dress,” he said. He said he wrote his pre-fall and fall orders and then found out that they weren’t producing it. “She’s the definition of city chic, but with that tough edge to it,” said Salem.