WWD.com/business-news/designer-luxury/michael-kors-taps-marketing-execs-2504164/
government-trade
government-trade

Michael Kors Taps Marketing Execs

Michael Kors has named Anne Waterman senior vice president of global image and Jill Fishman senior vice president of global marketing and licensing.

NEW YORK — Michael Kors has named Anne Waterman senior vice president of global image and Jill Fishman senior vice president of global marketing and licensing, reflecting the company’s increased focus on global expansion and online presence.

Since joining the company 14 years ago, Waterman has occupied various roles, most recently senior vice president, fashion director. In her new post, she will continue to head creative service with the added responsibility of public relations and special events. Billy Daley, vice president of global communications, is leaving the company.

“Anne has worked with me for almost 15 years and totally gets my point of view,” Kors said Monday. “It was a logical progression as we expand on a global scale.”

Michael Kors Inc. is focused on increasing its international presence, specifically with press offices planned to open in Milan, Munich, London and Tokyo in the next 12 months. “As we expand globally, it makes sense that our communication with the public be housed under one division, one person,” said John Idol, chief executive officer of Michael Kors. “Whether it’s a feature story, ad campaign or event, the seamless progression from one to the next is essential in the fast-paced environment we live in today.”

As for Fishman, who joined the company in 2003 and is currently head of licensing, she will take on expanded marketing duties with a focus on developing e-commerce and digital marketing strategies.