Patrick Lee has joined Michael Kors China as chairman and chief executive officer.

This story first appeared in the July 15, 2011 issue of WWD.  Subscribe Today.

In this newly created position, Lee will spearhead the company’s expansion in Mainland China, Hong Kong, Macau and Taiwan, with plans for about 50 freestanding store openings in the region over the next five years. Lee had spent 10 years at LVMH Moët Hennessy Louis Vuitton, and most recently served as president of Christian Dior Couture and Parfums in China.

“His business acumen is the perfect fit for our expansion plans and the tremendous opportunity we see in China,” Michael Kors ceo John Idol said. “He has a proven track record of successfully introducing brands to the Chinese market while positioning them for long-term growth. Greater China is a major priority for our company. The retail expansion in China aligns with the company’s overall growth strategy worldwide.”

Kors is opening stores in Macau, Japan, Malaysia, Singapore, Korea and the Philippines before the end of the year. The first freestanding Michael Kors Collection flagship is being unveiled at the Peninsula Hotel in Hong Kong today. Lee said the region is “a natural progression for the Michael Kors brand and represents an unprecedented opportunity for long-term growth.”