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Pellat-Finet to Open in Moscow

French designer Lucien Pellat-Finet is exporting his eponymous label of cashmere sweaters to Moscow for his seventh boutique, which will open in April.

PARIS — French designer Lucien Pellat-Finet is exporting his eponymous label of cashmere sweaters to Moscow for his seventh boutique, which will open in April.

This story first appeared in the March 31, 2010 issue of WWD.  Subscribe Today.

The 1,500-square-foot store will be a franchise location at 35 Kutuzovsky.

Meanwhile, closer to home, after 11 years on Paris’ Left Bank, Pellat-Finet has relocated and opened a 1,500-square-foot store across the river at 231 Rue Saint-Honoré. Set over two floors, the store showcases his women’s, men’s and children’s wear collections. Also on sale are the designer’s in-house accessories and homeware products, including shampoo for cashmere sweaters.

“I base my business on a way of life and sophistication,” said Pellat-Finet, who, for his spring collection, collaborated with Japanese artist Mister.

Pellat-Finet’s cashmere sweaters are made in Scotland and start at 424 euros, or $570 at current exchange, for a plain sweater without a motif, while his crocodile handbags can reach 12,000 euros, or $16,157. The designer’s business includes several stores in Japan as well as boutiques in London and New York.