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PARIS — PPR’s Corporate Foundation for Women’s Dignity and Rights now has a voice and showcase in the online world.
The foundation will today unveil the launch of the Web sitefondationppr.org to promote awareness of women’s rights and detail its activities through video reports, blogs and news articles.
Established earlier this year as part of a wide-ranging corporate and social responsibility effort at PPR, the foundation aims to empower women and fight violence against them by partnering with a variety of nongovernment organizations worldwide, and activating the retail-to-luxury conglomerate’s 88,000 employees. Its various missions include microfinance, sponsoring social entrepreneurs and supporting antiviolence projects.
Billed as an information and resource center, the interactive Web site is loaded with statistical data, testimonials and links to specialized sites. The PPR site allows users to post their own projects, “tour” the foundation’s work and share information via Facebook, Twitter or Digg.
The foundation’s board includes PPR chief executive officer François-Henri Pinault, designers Stella McCartney and Frida Giannini, plus brand chiefs Valerie Hermann of Yves Saint Laurent and Isabelle Guichot of Balenciaga.