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NEW YORK — Rebecca Taylor’s new red-carpet collection is like her signature line, full of feminine flourishes and just enough punk accents to keep it modern.
The 12-piece collection is priced from $495 to $1,600 and will be sold at Saks Fifth Avenue, Neiman Marcus, Bloomingdale’s and Shopbop, as well as in Taylor’s eight U.S. stores.
The line consists of formal gowns and cocktail dresses designed for event dressing. While Taylor has always been a resource for special occasions, she said she felt there was an opportunity to bring a collection to a higher level with more elaborate embellishment and richer fabrics.
The collection features a long black strapless gown with a lace bodice accentuated by studs; a short pale peach dress completely encrusted with beadwork, and a short black chiffon dress with cutout sides, studded on the bodice and waist for a downtown vibe. Another long gown is pieced with leather and sheer insets.
“We’re going to have a big selection at the Meatpacking District and Madison Avenue stores,” Taylor said. “We’d love to host evenings for brides and bridesmaids. A lot of girls in New York go to charity benefits. They can come in and have some Champagne and try on dresses.”
Taylor said she created the collection to answer a request from “our regular retail customer. They’ve been asking for it for years. They wear us to work and wear us on the weekend. Now, they have something to wear for black tie.”
The 12-piece collection was inspired by the Pyramide du Louvre, which Taylor was familiar with, but on a recent trip to Paris, she felt like she was seeing for the first time. “I love the juxtaposition of the romantic and historical with the modern and architectural,” she said, adding that she was drawn to the clean, sharp lines. “I wanted the dresses to have a lot of character and feel modern. I wanted to be experimental and free.”
Taylor sees the collection growing. “We’d love to add evening bags and shoes,” she said. “Our girl wants everything a little more punky now, a little more modern. She wants a strappy, funky shoe to wear with an evening dress. We tried a superdelicate rhinestone shoe” in the past and it didn’t work. “In terms of handbags, they want a soft leather pouch with nail heads. Jewelry is a natural thing for us.”
Taylor joked that the collection “is going to be my ticket to fame and fortune. I’ve been working on it for about a year.”