This story first appeared in the July 5, 2011 issue of WWD. Subscribe Today.
Celebrating its 200th year as a luxury watchmaker, Chaumet tapped into its heritage for its new creations, which feature references to the French jewelry house symbol, the bee, and its first muse and patron, French Empress Joséphine. The Attrape-moi…si tu m’aimes (Catch me if you love me) collection features 32 unique variations of an opal bee set against a honeycomb-patterned enamel dial. The Joséphine range, meanwhile, includes delicate watches in a teardrop shape inspired by the chérusque, a lace collar characteristic of Empire-style dresses, while another comes complete with a diamond tiara overlaid on the case. To mark the anniversary, Chaumet is opening its historic salons on Place Vendôme to the general public for an exhibition of exceptional timepieces.