NEW YORK — Band of Outsiders designer Scott Sternberg has struck a five-year production and distribution licensing deal with Pier SpA for his women’s line Boy by Band of Outsiders.
This story first appeared in the February 16, 2009 issue of WWD. Subscribe Today.
The move will allow Sternberg to expand on the product range, lower his price points and increase distribution, particularly in Europe.
Sternberg launched Boy in 2007, focusing mainly on shirts and tailored pieces that were handmade in Brooklyn by venerable Brooklyn tailor Martin Greenfield.
The designer became familiar with Pier through Stella Ishii, president of The News showroom, which represents his line.
“At first, Boy was a bit of an experiment, but off the bat, there was an audience and customer, stores were buying it and selling through,” Sternberg said. “The way I conceived the collection, I was using my men’s resources to make women’s clothes, but that wasn’t allowing it to reach its full potential. At same time, Pier was talking to Stella about some younger brands they might license.”
Sternberg’s fall Boy collection, which was presented on Sunday, will be manufactured by Pier, which is owned by Diesel’s Renzo Rosso, and manufactures for the likes of Balenciaga, Dries Van Noten, Givenchy, Dior Homme and Azzedine Alaïa, according to Sternberg.
Sternberg is selling the Boy collection to 50 doors for spring, with plans to add some 20 doors for fall. The News will continue to sell the collection in the U.S., and Sternberg said the new agreement with Pier will help him step up the distribution network in Europe. Sternberg also said the new manufacturing will allow him to add more classifications such as dresses and knits to the collection; have four deliveries a year instead of two, and lower his price points. Previously, a blazer would retail for $1,800, but Sternberg expects it can now have a suggested retail price of $1,200.