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Uniqlo’s +J Spring-Summer Collection Set to Launch

Collection will bow this month in Asia.

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TOKYO — Uniqlo and Jil Sander are gearing up for spring.

This story first appeared in the December 10, 2009 issue of WWD.  Subscribe Today.

Uniqlo said Wednesday that the German designer’s second +J collection for the Japanese fashion company will hit stores in Japan and elsewhere in Asia on Dec. 23.

Shoppers in other parts of the world will have to wait a bit longer. The collection will launch in the United Kingdom on Jan. 7, the United States on Jan. 14 and France on Jan. 20.

“The season introduces fresh perspectives on volume, teamed with perfect harmony in fiber, color, optics and touch. Experimentation is essential, but subtle, leading to new interplays of material and motion,” Uniqlo said.

The retailer said the spring collection will include knitwear, jackets, shirts and other items in fabrics such as waterproof ultrafine cottons, high-tech satins and “sumptuous wools.” The palette will feature white, ivory, pastel hues and “chalked out acids,” the company said.

Prices will range from about 1,990 yen, or about $22, for a long-sleeve T-shirt to 14,900 yen, or about $168, for a coat.

Uniqlo also released several visuals from the spring advertising campaign, which breaks later this month. The campaign, shot by David Sims, features black-and-white images of Iselin Steiro and Benoni Loos.

The fall +J collection, Sander’s first for Uniqlo, launched in October. Throngs of shoppers lined up to snap up wool coats, jackets, cashmere sweaters and other pieces.

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