PARIS — Drawing on its management reserves, Louis Vuitton has named Valérie Chapoulaud-Floquet the new president and chief executive officer of Louis Vuitton North America, effective June 1, WWD has learned.

This story first appeared in the January 27, 2011 issue of WWD.  Subscribe Today.

Chapoulaud-Floquet is currently Vuitton’s president for Southern Europe, a recently created zone at the French maker of leather goods, fashion, watches and jewelry. She has also been ceo of Louis Vuitton Taiwan. Before that, she was president of the luxury products division at L’Oréal USA and a 24-year veteran of the French beauty giant.

Chapoulaud-Floquet, who will be based in New York, fills a position vacant since last July, when Daniel Lalonde was named president and ceo of Paris-based Champagne firm Moët & Chandon, also part of luxury conglomerate LVMH Moët Hennessy Louis Vuitton.

Lalonde had also been an internal promotion, named Vuitton’s North American chief in 2006 after heading up LVMH’s watches and jewelry division in the region.

Geoffroy van Raemdonck, who had been acting president of Louis Vuitton North America since Lalonde moved to the wines and spirits division last July, will succeed Chapoulaud-Floquet at Louis Vuitton Southern Europe, also effective June 1. Van Raemdonck will be based in Milan.

Before joining Vuitton North America in 2008 as senior vice president of the Northeast region, he was senior vice president, creative team and commercialization, at Limited Brands Inc. His résumé also includes a stint at Boston Consulting Group in Brussels, Paris, Chicago and New York.