His new New York store is on the corner of Howard Street and Crosby Street in SoHo.
The manufacturer is attempting to differentiate its sleep and lounge product and launching new brands that focus on performance.
The collection will be unveiled during a presentation at New York Fashion Week and be immediately available at Barneys New York and others.
Brands and buyers are attempting to please a wide swath of consumers with new silhouettes and varied assortment of styles that can serve multiple purposes.
Using unretouched models, the campaign emphasizes body positivity and self-love.