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Adidas has launched Climachill, an active cooling apparel technology that provides an instant chilling sensation to help athletes perform in warm conditions. The line incorporates fabric woven with titanium and 3-D aluminium cooling spheres. The technology lowers athletes’ body temperature so they can train harder and run longer.
This story first appeared in the March 14, 2014 issue of WWD. Subscribe Today.
Aluminium cooling spheres are strategically located on the back, neck and forearms to correspond with the warmest areas of the body and cool skin upon contact. A microfiber fabric allows the apparel to act like mesh and wick excess moisture away from the skin. Using evaporation and conduction methods together for the first time, the SubZero flat yarn contains titanium and is woven throughout the inside of each article of clothing. Flat yarn has more surface area than traditional yarns, allowing it to transfer heat away from the body.
“At Adidas, we are constantly striving to create innovations to make the athlete comfortable so they can focus on performance,” said Heike Leibl, senior vice president of training at Adidas. The apparel was tested in Adidas’ state-of-the-art Clima chamber with temperatures as high as 122 degrees Fahrenheit.
Climachill pieces, which retail from $40 to $60, include running, training and tennis T-shirts, tanks and shorts. The line is being sold on adidas.com and at select retailers nationwide.