American Eagle Outfitters Inc. has named Jenn Rogien, costume designer for HBO’s TV series “Girls,” as style and fit expert for its aerie lingerie brand.
This story first appeared in the January 2, 2013 issue of WWD. Subscribe Today.
The 2012 Style Awards TV Costume Designer of the Year winner will use her experience of bringing a character’s personality to life through wardrobe by helping the aerie girl shape her story through lingerie. Kicking off the six-month partnership this month, Rogien will participate in viral videos, store appearances and consumer fit sessions, as well as offer advice and tips for girls across the country. Details have not been finalized.
“I’ve used aerie as an intimates resource for years. I love that aerie is about real girls who are wearing fun undies as a part of their everyday wardrobe, to the point where it becomes a must-have accessory. Those intimates have helped me tell the stories of real girls, pretty girls, fun girls,” said Rogien.
Dana Seguin, director of marketing for aerie, said Rogien’s “style, charisma and knowledge of fashion, fit and fabrics are an incredible asset for our customers.”
“She really understands what modern girls want and need,” said Seguin.
The characters that Rogien dresses in “Girls” reflect the young, honest and fresh looks of the aerie girl, said Rogien. Her next TV gig is designing costumes for the upcoming Jenji Kohan Netflix series “Orange is the New Black,” scheduled for release later this year.
In other developments, aerie will launch a spring collection on Jan. 11, which will feature products such as a Hidden Love fragrance and bra line, as well as swimwear inspired by the Hidden Love collection and a swimwear assortment inspired by the brand’s five best-selling bra frames: Mia, Emma, Brooke, Maddie and Juliet.