The Camuto Group, the New York-based master licensee for the Jessica Simpson brand, has signed a licensing agreement with Red Carter LLC to design, develop, manufacture and distribute a full line of swimwear under the Jessica Simpson label.
This story first appeared in the June 16, 2009 issue of WWD. Subscribe Today.
The new swimwear collection will launch at retail in December and will consist of swim separates and cover-ups in a variety of vintage-inspired and modern styles. Silhouettes include triangle tops, ruffle bandeaux and tie-side and scoop bottoms, in animal and floral-inspired prints and bright solids. The line will wholesale from $15.50 to $25 for separates and up to $58 for cover-ups. The collection is being targeted to major department and specialty stores nationwide. The company declined to give first-year volume projections.
Founded by Red Carter in 2004, Red Carter LLC produces swimwear collections under its own labels, Red Carter Glam, Red Carter and Sandy Bottoms. The company, which is based in New York, also produces several private label swim lines for retailers nationwide.
The Jessica Simpson swimwear collection will complement the brand’s range of products including dresses, outerwear, shoes, handbags, intimates, eyewear and jewelry.